Welcome to Google AdWords Professional search marketing. The marketing tool that will get you quality traffic to your website.

What is Google AdWords?

Google AdWords Professional is an advertising tool that displays Google AdWords Ads at the top and on the side of the Google search results like the example below. You have two options to display your Ads which is CPC (Cost per click) or CPM (Cost per impression).

What is CPC (Cost per click)?

When choosing CPC (Cost per click) you only pay when a visitor clicks on one of your Google Ads. You don’t pay for impressions. Your Ads will be displayed on the Google Content Network which is a big list of content rich websites.

What is CPM (Cost per impression)?

If you choose the option CPM (Cost per impression) the Ads are also displayed on the Google Content Network which is a list of content rich websites. It’s a small block visible on most websites with a heading “Ads by Google”. So with this option you pay for the amount of impressions you use in other words the amount of times your Ads are displayed or viewed.

Google AdWords is also known as “sponsored links” which you can see in the example below. Another name is also PPC or Pay-Per-Click Advertising.

How does Google show my specific Ad or does it show random Ads?

Google AdWords Ads are triggered by keywords specifically chosen by us when we setup the Google AdWords account. The keywords are relevant to the content of your website. You will also be able to suggest keywords to us if you have for ex. a new product at any given time and want us to add a new campaign and Ad for that product that you would like to advertise on Google AdWords. Also remember that the more you make your Cost Per Click the higher your Ad appears on the search results and the Google Content Network.

Example of Google AdWords

What is Google AdWords Management?

Managing and setting up your Google AdWords account for you and to get the best conversion rates from your Google Ads. We set up your Google AdWords account for you so that it performs in the best way possible.

What is conversion rates?

Conversion rates are when a visitor clicks on your Google Ad and lands on your web page which then makes him a potential customer. He then decides to buy your product which turns that visitor into a customer. We also track the contact form on your website to check if a customer clicked on your Google Ad and then filled in your contact form. That gives you a lead for a potential customer.

What’s included in the Google AdWords setup?

We first have to setup your Google AdWords account which includes the following:

• Testing of your website to see if it search engine friendly, content rich and user friendly.
• The setup goals for your account.
• Setup of Google AdWords campaigns and AdGroups.
• Creating the text Ads which will be displayed on the Google content network
• Keyword research
• Installation of Google Analytics so that we can track your website.
• Monthly monitoring of keywords
• Tweaking of Ads
• Unending keyword research

Why must you advertise on Google?

By advertising on Google AdWords , you will be able to drive targeted traffic to your website which makes it a cost-effective and profitable advertising solution. Google AdWords is activated by keywords so that means vistors that click on your Ads are potential customers who’s looking for your services.

That also makes it cost effective because you only pay when a visitor click on your ad. Google AdWords can also be used to get your company name out there and to get more sales from your website. Google is also the most used search engine out there which means the mainstream of the world will see your Ads.

What does Google AdWords management cost?

The two packages that we offer is at the top of this page. Contact us for a custom quote.

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